Referring to the language:
* Tibetan: This is the most common and straightforward term.
* Böd-skad: This is the name of the language in Tibetan.
* Bodish: This term is more academic and emphasizes the broader family of languages that Tibetan belongs to.
Referring to the people:
* Tibetan: This is the most common term for the people of Tibet.
* Bödpa: This is the word for "Tibetan person" in Tibetan.
Ultimately, the best term to use depends on the context and your audience.