* "Social media" has become a powerful tool for communication and marketing.
* "The news media" reported on the latest developments in the political campaign.
* "Mass media" plays a significant role in shaping public opinion.
* "Traditional media" outlets, such as newspapers and television, are facing new challenges in the digital age.
* "The media's portrayal" of the event was heavily criticized.
Remember that "media" is always plural, even when referring to a single type of medium (like television or newspapers).