General terms:
* Cultural norm: This is a widely accepted standard of behavior within a culture.
* Cultural practice: This refers to a specific way of doing things that is common in a particular culture.
* Cultural value: This is a belief or principle that is important to a particular culture.
* Cultural tradition: This refers to a custom or belief that has been passed down from generation to generation.
* Cultural artifact: This is an object or symbol that represents a particular culture.
More specific terms:
* Folkway: A less formal custom or tradition, often related to everyday behavior.
* Mores: A stronger form of social norm, often related to morality or ethics.
* Social construct: An idea or concept that is created and maintained by a society, rather than being inherently true.
* Collective consciousness: This refers to the shared beliefs, values, and norms of a society.
The best phrase to use depends on the specific context. For example, you might use "cultural norm" to describe the way people greet each other in a particular culture, while you might use "cultural value" to describe the importance of family in that culture.