However, it has a specific meaning in the context of Philippine media and entertainment:
* It's a term used by ABS-CBN, a major Philippine television and media company, to refer to its loyal viewers and supporters.
* It signifies a sense of belonging and community, emphasizing the close relationship between ABS-CBN and its audience.
So, while a direct translation might be "family member," the closest English equivalent would be "fan" or "supporter".