Here's why:
* Encoding is the process of taking an idea or thought and putting it into a form that can be communicated to others. This often involves choosing specific words, gestures, or other communication tools to represent the intended meaning.
* Decoding is the opposite process, where the receiver interprets the message and attempts to understand the intended meaning.
So, when you're trying to communicate an idea, you're encoding it into a message that can be understood by the other person.