Think of it as a mystery ingredient that adds an extra layer of appeal, making the person or thing stand out in a way you can't quite explain.
Here are some examples:
* "She has a certain *je ne sais quoi* that makes everyone want to be around her."
* "The painting has a *je ne sais quoi* that draws the eye and captivates the viewer."
* "The restaurant has a *je ne sais quoi* that makes it feel more intimate and welcoming than others."
Basically, it's a way to express a feeling of intangible allure, something that's hard to put into words but that you recognize immediately.