It is often used in romantic songs and poetry to express the feeling of being captivated or enchanted by someone's eyes.
For example, the phrase might be followed by:
* "Jab se tere naina mile, meri duniya badal gayi" (Since your eyes met mine, my world changed)
* "Jab se tere naina dekhe, dil mera dhadakta hai" (Since I saw your eyes, my heart beats faster)
The phrase emphasizes the impact that someone's eyes have had on the speaker, highlighting their beauty and the emotions they evoke.