* It's a misspelling: It could be a typo for a similar word like "hi-bro", which might be slang for a close friend, or a term used in a specific niche community.
* It's a slang term: It might be a new, informal term used in a specific region or group.
* It's a made-up word: The word could be a creative invention for a fictional character, brand, or project.
To figure out the meaning, you'll need more context. Where did you encounter the word? What was the situation? Knowing the surrounding words and the overall topic will help determine its intended meaning.