* Imarti itself, as it's a well-known term in the culinary world.
* Jalebi - This is a more general term for a type of sweet, often referred to as "Indian donuts." Imarti is a specific type of jalebi, with a denser, richer texture.
* Spiral Sweet - This is a more descriptive term, highlighting the characteristic spiral shape of imarti.
Ultimately, how you refer to it depends on the context and audience. If you're talking to someone familiar with Indian cuisine, "Imarti" is perfectly fine. If you're speaking to someone unfamiliar with the term, you might choose a more descriptive term like "spiral sweet" or "a type of Indian jalebi."