Formal:
* Literati: This is the most common and direct term, meaning "people interested in literature."
* Intellectuals: A broader term, but still appropriate if you want to emphasize their intellectual pursuits.
Informal:
* Bookworms: This term is more playful and less formal, suggesting a deep love of reading.
* Aficionados: A more general term for enthusiasts, but still works if you want to emphasize their passion for literature.
Ultimately, the best word depends on the specific context and the tone you want to convey.