Example of Non-Normative Influence:
Imagine you are a young professional starting a new job. You are excited to learn everything you can and impress your superiors. However, you notice that the company culture seems to value working late nights and weekends as a sign of dedication.
This is a non-normative influence. It's not a formal rule or policy, but rather a "norm" that is established through observation and imitation of others in the workplace. You may feel pressure to conform to this norm, even though it may conflict with your own values or personal preferences.
Here's why this is a non-normative influence:
* It's not codified: There's no written rule stating that employees must work late.
* It's implicit: You learn about this norm by observing your colleagues and superiors.
* It's driven by social expectations: The pressure to conform comes from your desire to be seen as dedicated and a team player.
Other examples of non-normative influence:
* Fashion trends: The clothes you wear are influenced by what others in your social circles are wearing, even if there are no specific rules about fashion.
* Social media trends: You might start using a new app or participating in a new online challenge simply because it's popular with your friends.
* Workplace gossip: Even though it's not officially sanctioned, the information shared in informal conversations can shape your opinions and behaviors.
Key takeaway: Non-normative influences are subtle but powerful. They can shape our behavior and beliefs without us even realizing it. It's important to be aware of these influences and make conscious decisions about how we want to be influenced.