Here's how it breaks down:
* Change your mind: This could involve convincing you of a particular viewpoint, belief, or idea. It might involve challenging your existing opinions or presenting new information to influence your understanding.
* Change your behavior: This could mean getting you to take action, such as buying a product, voting for a candidate, or donating to a cause.
Persuasive media texts use various techniques to achieve these goals, such as:
* Appealing to emotions: Using strong imagery, stories, or music to evoke feelings of fear, excitement, or empathy.
* Using logic and reason: Providing facts, statistics, or expert opinions to support their arguments.
* Building credibility: Establishing trust by citing reliable sources, showcasing expertise, or presenting testimonials.
* Creating a sense of urgency: Convincing you that you need to act now or miss out on an opportunity.
So, the next time you encounter a persuasive media text, be aware of its objective and the techniques being used to influence you.