Here's why:
* Audience Focus: A successful speech is one that resonates with your audience. Knowing their interests, needs, and expectations allows you to tailor your message, language, and style to connect with them effectively.
* Clear Purpose: A speech without a clear purpose is like a ship without a rudder. Knowing your objective - whether it's to inform, persuade, entertain, or inspire - helps you choose the right content, structure, and delivery methods.
* Content Relevance: Once you understand your audience and purpose, you can select relevant and engaging content that will hold their attention and achieve your goals.
Other key steps include:
* Research: Gather reliable information and credible sources to support your claims.
* Outline: Create a clear and logical structure for your speech, including an introduction, body, and conclusion.
* Practice: Rehearse your speech multiple times to ensure a smooth and confident delivery.
By prioritizing your audience and purpose, you set the foundation for a compelling and impactful speech that will leave a lasting impression.