To understand what "speaking name" means, I need more information. Please provide:
* The context: Where did you encounter this phrase? Was it in a conversation, a book, a website, etc.?
* The speaker's intent: What do you think the person meant by "speaking name"?
For example:
* If someone is referring to a name that is easy to pronounce: It could mean a name that is clear and straightforward, making it easy for people to say correctly and remember.
* If someone is referring to a name with a specific meaning: It could be a name that reflects the person's character, personality, or aspirations.
Once I have more context, I can give you a more accurate explanation of what "speaking name" might mean.