Here's why:
* Purpose: Knowing your purpose will help you define the message you want to convey and the desired outcome. Are you trying to inform, persuade, entertain, or inspire?
* Audience: Understanding your audience is crucial for tailoring your message, tone, and examples to their interests and level of knowledge.
Once you know your purpose and audience, you can move on to steps like:
* Researching your topic
* Outlining your speech
* Writing your speech
* Practicing your delivery
Let me know if you have any more questions about speech preparation!