* Phrased in a positive and non-confrontational way. Instead of saying "A is better than B," you might say "A has some advantages over B."
* Focused on highlighting similarities and shared aspects, rather than just differences. This can be useful in situations where you want to avoid emphasizing any perceived superiority or inferiority.
Here are some examples of how a "friendly comparative" might be used:
Instead of: "This phone has a better camera than that one."
You could say: "This phone's camera offers some features that the other phone doesn't, like..."
Instead of: "That website is easier to use than this one."
You could say: "Both websites have their strengths, but this one is particularly user-friendly."
Instead of: "This recipe is more flavorful than that one."
You could say: "This recipe has a unique flavor profile that I find really enjoyable."
Remember, the goal is to make a comparison without being overly critical or judgmental. It's about finding common ground and highlighting the positive aspects of both options.