1. Audience Engagement:
* Informative speaking: Focuses on providing information, often factual and objective. The audience is primarily receptive and seeks to understand the information presented.
* Persuasive speaking: Aims to change the audience's beliefs, attitudes, or behaviors. This requires active engagement and overcoming potential resistance or skepticism.
2. Emotional Appeal:
* Informative speaking: Primarily relies on logic and evidence to present information. Emotional appeals are generally minimal.
* Persuasive speaking: Often leverages emotional appeals to connect with the audience and make the message more impactful. This requires careful understanding of audience values and sensitivities.
3. Addressing Counterarguments:
* Informative speaking: May touch upon opposing viewpoints, but the primary focus is on presenting information without taking a stance.
* Persuasive speaking: Necessitates addressing counterarguments to the speaker's position. This requires careful research, anticipation of audience objections, and strong rebuttal strategies.
4. Building Trust and Credibility:
* Informative speaking: Relies heavily on the speaker's expertise and the accuracy of the information provided.
* Persuasive speaking: Requires building trust and credibility beyond knowledge. The speaker needs to establish common ground with the audience and demonstrate genuine concern for their well-being.
5. Measuring Success:
* Informative speaking: Success is generally measured by how well the audience understands the information presented.
* Persuasive speaking: Success is often more difficult to measure. It requires assessing changes in audience beliefs, attitudes, and behaviors. This can be challenging and subjective.
In summary: Persuasive speaking demands a deeper understanding of audience psychology, emotional intelligence, and strategic communication skills. It requires building relationships, addressing challenges, and ultimately, influencing the audience's thinking and actions.