Formal:
* On a priority basis.
* Based on the order of arrival.
* In the sequence of their receipt.
* According to the time of registration.
Informal:
* Whoever gets there first.
* It's a race to the finish line.
* The early bird gets the worm.
* First in line, first out.
* Grab it while you can.
The best alternative for you will depend on the specific context and the level of formality desired.