1. Simple Choice:
* "You can have either apple pie or chocolate cake."
2. Negative Statement:
* "I don't like either of those movies."
3. Emphasis:
* "Either you do your homework, or you will get a detention."
4. Introducing Options:
* "There are two ways to get to the beach. Either we can take the highway, or we can take the scenic route."
5. With "or":
* "You can choose either red or blue."
Important Note: "Either" is always paired with "or" when presenting options.