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The process of a word gaining negative meaning means?

The process of a word gaining negative meaning is called pejoration.

Here's a breakdown of what it means:

* Pejoration is a type of semantic change where a word's meaning shifts from neutral or positive to negative.

* It's essentially the opposite of amelioration, where a word's meaning becomes more positive.

Here are some examples of pejoration:

* "Awful" originally meant "inspiring awe" or "worthy of reverence," but now it means "extremely bad."

* "Silly" used to mean "blessed" or "happy," but now it means "foolish" or "unintelligent."

* "Vulgar" once meant "common" or "ordinary," but now it means "crude" or "offensive."

* "Wicked" historically meant "powerful" or "energetic," but now it means "evil" or "morally wrong."

Why does pejoration occur?

* Social and cultural changes: As societies change, so do the meanings of words. What was once considered acceptable may later become taboo.

* Negative connotations: Words can acquire negative associations due to their use in contexts related to negative things or concepts.

* Shifting social attitudes: Words can become pejorative as social attitudes change. What was once considered neutral or positive may become offensive.

Pejoration is a fascinating aspect of language evolution, showing how the meanings of words can change over time and reflect societal shifts.

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