Here's a breakdown:
Persuasive communication:
* Uses logic and evidence: Presents strong arguments and facts to support its point.
* Appeals to emotions: Connects with the audience's feelings and values.
* Establishes credibility: Shows that the speaker or writer is knowledgeable and trustworthy.
* Is clear and concise: Uses simple language and avoids jargon.
* Is tailored to the audience: Considers the audience's needs, beliefs, and values.
Examples of persuasive things:
* A persuasive speech: A speech designed to convince an audience to agree with a certain point of view.
* A persuasive essay: An essay that argues for a specific position on a topic.
* A persuasive advertisement: An advertisement that tries to convince people to buy a product or service.
* A persuasive negotiation: A negotiation where both parties try to convince the other to agree to their terms.
The opposite of persuasive is:
* Unconvincing
* Unpersuasive
* Ineffective
In summary: Persuasive communication is about using effective techniques to influence someone's thoughts or actions. It's a powerful tool that can be used in many different contexts.