Here's why:
* Speech marks indicate spoken words. They are used to distinguish dialogue from the narrative.
* Thoughts are internal. They are not spoken aloud and therefore don't require speech marks.
Here are some ways to indicate thoughts in writing:
* Italics: *I can't believe this is happening,* she thought.
* Parentheses: (I can't believe this is happening), she thought.
* Internal monologue: She felt her heart pounding. *I can't believe this is happening,* she thought, *what am I going to do?*
The best method will depend on your personal style and the overall tone of your story.