It means to completely change the way something is done, thought about, or understood. It implies a radical shift in perspective or approach, often in a surprising or unexpected way.
Here are some examples:
* "The new CEO flipped things on its head by introducing a completely new business model." This means the CEO implemented a radical change in how the company operates.
* "This research flips things on its head by proving that the opposite of what we thought was true is actually the case." This means the research has challenged established beliefs and provided a different understanding.
* "The artist flipped things on its head by using unconventional materials to create their sculptures." This means the artist used unusual materials to create artwork in a way that was unexpected.
Essentially, "flip things on its head" signifies a complete reversal or transformation that challenges the status quo.