1. Quotation Marks ("..."): This is the most common method, indicating that the phrase is a direct quote.
Example: "The idea is to create a 'frictionless experience' for our users."
2. Single Quotation Marks ('...'): This method is less common but can be used to emphasize that a phrase is a specific term or jargon used by the originator.
Example: The CEO described his vision as a 'paradigm shift' in the industry.
3. Italics (*...*): This method can be used to highlight the phrase, emphasizing its importance and suggesting it's a key concept.
Example: We're aiming for a *seamless integration* of the two systems.
4. Brackets ([...]): This method is less common but can be used to indicate that the phrase is an aside or a clarification of the original thought.
Example: The team brainstormed [ideas for a 'user-centric' design].
5. No Markings: Sometimes, you can simply introduce the phrase as being from the originator without any special markings.
Example: The originator referred to the idea as a "holistic approach."
Important Considerations:
* Context is key: Choose the method that best suits the context of your writing and the specific emphasis you want to convey.
* Consistency: Maintain consistency throughout your writing.
* Attribution: Always credit the originator of the idea, especially if you're quoting them directly.
Ultimately, the best approach depends on your specific needs and writing style. However, by being aware of these options and their nuances, you can effectively highlight key phrases and accurately reflect the originator's original ideas.