Credible and reliable are key words used to describe appeals using ethos. Here's why:
* Ethos is the appeal to authority or credibility. It's about convincing your audience that you are a trustworthy source of information.
* Credible means believable, trustworthy, and worthy of confidence.
* Reliable means dependable, consistent, and able to be trusted.
Example:
A doctor speaking about health issues would be considered credible because of their expertise and training. The information they provide is likely to be reliable due to their profession.
In essence: When a speaker or writer uses ethos, they aim to establish their credibility and reliability in the eyes of the audience, making them more likely to accept the arguments presented.