General Terms:
* Influence: This is a broad term that encompasses any ability to affect someone's thoughts or actions.
* Control: This implies a stronger form of influence, where you have a significant degree of power over someone's thinking.
* Manipulation: This refers to using unethical or deceptive tactics to influence someone's thoughts or actions.
* Persuasion: This is the art of convincing someone to agree with your point of view through reasoned argumentation.
More Specific Terms:
* Mind control: This refers to the ability to completely take over someone's mind and thoughts, which is generally considered a fictional concept.
* Hypnosis: This is a state of heightened suggestibility where a person is more likely to follow the suggestions of the hypnotist.
* Propaganda: This is the systematic spread of information to influence public opinion.
* Brainwashing: This refers to a form of psychological manipulation that aims to change someone's beliefs and values.
Philosophical Concepts:
* Hegemony: This refers to the dominance of one group's ideas and values over others.
* Ideology: This refers to a set of beliefs and values that shape a person's worldview.
* Discourse: This refers to the way in which language and communication shape our understanding of the world.
The best term to use will depend on the specific context you are interested in. For example, if you are talking about the power of advertising to influence consumer behavior, "influence" or "persuasion" might be appropriate. However, if you are talking about a totalitarian government's attempt to control its citizens' thoughts, "control" or "brainwashing" might be more accurate.