Formal/Academic:
* Rhetoric: This is the most formal and traditional term for the art of persuasion.
* Eloquence: This emphasizes the beauty and power of language in persuasion.
* Suasion: This is a more formal word for persuasion itself.
* Argumentation: This focuses on the logical and structured process of persuasion.
Informal/Everyday:
* Salesmanship: This focuses on persuasion in a commercial context.
* Negotiation: This emphasizes the back-and-forth process of persuasion.
* Influence: This describes the ability to sway others' opinions.
* Convince: This emphasizes the outcome of persuasion.
Other options:
* Charm: This emphasizes the use of personal appeal in persuasion.
* Diplomacy: This emphasizes the use of tact and skill in persuasion.
* Manipulation: This has a negative connotation, implying persuasion through dishonest or unethical means.
The best word for you will depend on the specific context and the message you want to convey.