Here's a breakdown:
* Logic: Using reason and facts to support your argument.
* Emotion: Appealing to the audience's feelings, such as their sense of fairness, justice, or patriotism.
* Evidence: Providing proof, statistics, or examples to back up your claims.
Examples of persuasive techniques:
* Appealing to authority: "This doctor recommends this medicine, so it must be good."
* Using anecdotes: "I personally experienced this, so it must be true."
* Creating a sense of urgency: "Act now, or you'll miss out on this opportunity."
* Framing the issue in a positive light: "This new policy will create jobs and boost the economy."
In essence, persuasive communication aims to shift someone's perspective or motivate them to take action.