Here are some ways to describe a sham:
* A fake: A sham necklace might look like real gold, but is actually made of cheap metal.
* A fraud: A sham charity might claim to help people in need, but actually uses donations for personal gain.
* A pretense: A sham wedding might be staged for publicity or financial reasons, but is not a genuine marriage.
* A hoax: A sham medical study might be fabricated to promote a product.
In essence, a sham is something that gives the appearance of being genuine or real but is actually a deception.