Here's why:
* Subject: A sentence needs a subject, the person or thing performing the action. "Read" doesn't tell us who is doing the reading.
* Verb: While "read" is a verb, it needs an object. "Read what?"
* Complete thought: The phrase doesn't convey a complete thought.
Here are some ways to make it a sentence:
* I read a joke in the book.
* He read a joke in the book.
* Read the joke in the book. (This assumes the reader is being addressed directly)