Here's why:
* Art communicates through various mediums: Visual art, music, dance, theatre, film, and even architecture all communicate ideas and emotions without necessarily using words.
* Persuasion through evocative means: Art often uses symbolism, metaphor, and emotional impact to influence viewers. This can be persuasive in that it can shift someone's perspective, inspire action, or create a feeling of empathy.
* Subtlety of influence: Art's persuasion is often subtle and less direct than traditional rhetoric. It works through suggestion, association, and emotional resonance.
Examples:
* A powerful photograph of a starving child might persuade viewers to donate to charity.
* A haunting piece of music might evoke a sense of loss or longing.
* A thought-provoking sculpture might challenge social norms and inspire dialogue.
In summary:
While art doesn't directly use the language of speaking or writing, it can be incredibly persuasive through its unique modes of communication.