* Social Norms: During the Middle Ages and into the early modern period, drinking heavily was considered a sign of wealth and status. Lords and other noblemen had access to fine wines and spirits, and they often indulged in lavish feasts and parties that involved excessive drinking.
* Lack of Alternatives: In those times, clean water was scarce and often unsafe to drink. Alcohol was seen as a safer and more palatable alternative, and it was a major part of daily life for people from all walks of life, including the aristocracy.
* Literary Depictions: Many historical accounts, plays, and literature of the time portray lords and other wealthy individuals as heavy drinkers. These depictions contributed to the public perception of them as drunkards.
* Stereotype: The idea of lords being drunkards became a popular stereotype, which was reinforced over time through stories, songs, and even proverbs.
However, it's important to note that this perception was likely a generalization and not an accurate portrayal of all lords. Some individuals in high society may have been heavy drinkers, but others may have been moderate or even abstainers.
While the origins of the phrase are steeped in historical context, its meaning has evolved over time. Today, "drunk as a lord" is primarily used as a humorous expression to describe someone who is extremely intoxicated, without necessarily intending to imply that all lords were heavy drinkers.