General meaning:
* Presenting
* Formulating
* Structuring
* Conceptualizing
* Organizing
* Defining
Specific contexts:
* Art/Photography: Composing, composing shots, cropping
* Building: Constructing, building, erecting
* Politics/Media: Spin, manipulating, distorting
* Psychology: Shaping, influencing, conditioning
Informal:
* Setting up
* Putting together
* Laying out
* Putting a spin on
Please provide more context about how you are using the word "framing" so I can give you a more precise alternative.