He famously used the phrase in his stand-up routines, often as a way to start a joke or to make a humorous observation. For example, he would say something like:
"You know what my sign says? It says 'do not feed the animals.' But I'm not feeding the animals, I'm feeding *myself*."
While the phrase wasn't entirely original to Hedberg, he popularized it and made it his own through his unique comedic style.