Here's why:
* Meaning: It means that beauty, truth, or value is subjective and depends on the individual's perception.
* Usage: It's frequently used in discussions about aesthetics, personal opinions, and differing perspectives.
* Origin: While its exact origins are uncertain, it dates back to at least the 18th century.
So, while not a "true" idiom (which typically involves a figurative meaning), "in the eye of the beholder" is a well-established and common proverb, making it a familiar expression in the English language.