Lack of individuality:
* Blandness
* Insipidity
* Mediocrity
* Unremarkableness
* Commonplace
* Generic
* Uniformity
Lack of expression:
* Passive
* Submissive
* Withdrawn
* Apathetic
* Emotionless
* Unassertive
Lack of distinctiveness:
* Similarity
* Sameness
* Conformity
* Homogeneity
Other related terms:
* Shadow (opposite of the self)
* Blank slate (absence of personality traits)
* Automaton (lacking free will or personality)
It's important to note that these words don't necessarily have negative connotations. For example, someone could be described as "bland" in a neutral way, while someone else might be described as "unremarkable" in a positive sense.
Ultimately, the "opposite" of personality depends on the context and what you're trying to convey.