The ideas and feelings a word gives readers is called the?

The ideas and feelings a word gives readers is called its connotation.

Here's a breakdown:

* Connotation: The emotional and cultural associations connected to a word beyond its literal meaning. It's the "feeling" or "vibe" a word evokes. For example, "home" might conjure up feelings of warmth and security, while "house" is simply a structure.

* Denotation: The literal, dictionary definition of a word. It's the objective meaning.

So, when you choose a word, you're not just picking a symbol for an object or idea, you're also choosing the emotional weight and cultural baggage it carries with it.