Here are some ways to translate it depending on the context:
* "Sweetheart": This is a common term of endearment for a loved one.
* "Darling": This is another common term of endearment.
* "Honey": This is a more affectionate term, often used romantically.
* "My love": This emphasizes the deep affection the speaker feels.
* "My precious": This emphasizes the speaker's fondness and care for the person.
* "My dear": This is a formal yet affectionate term.
The best English equivalent will depend on the specific situation and relationship between the speaker and the person being addressed.