General characteristics:
* Clear and concise: Leaflets are meant to be easily understood and read quickly.
* Direct and active voice: They aim to grab attention and convey information efficiently.
* Informal tone: While avoiding slang, leaflets often use conversational language to feel relatable.
* Action-oriented: They encourage the reader to take specific actions, like visiting a website or calling a number.
* Visually appealing: Leaflets use strong verbs, imagery, and short sentences to make the text easily scannable.
Specific vocabulary types:
* Descriptive words: To paint a vivid picture of the product or service being advertised.
* Action verbs: To encourage action and participation from the reader.
* Benefits and advantages: To highlight the positive aspects of the product or service.
* Keywords: To optimize search engine visibility (especially for online leaflets).
* Call to action: To clearly state what the reader should do next.
* Contact information: To provide easy access to learn more or take further action.
* Technical jargon: May be used for specific audiences, but should be explained clearly.
Examples of common leaflet vocabulary:
* "Discover," "Experience," "Enjoy," "Get," "Learn," "Save," "Try," "Join," "Contact" (action verbs and benefits)
* "Exclusive," "Limited-time," "Free," "Best," "New," "Easy," "Fast," "Safe" (descriptive words and benefits)
* "Click here," "Call now," "Visit our website," "Sign up today" (call to action)
Examples of specialized vocabulary:
* Medical leaflet: "Diagnosis," "Symptoms," "Treatment," "Side effects," "Dosage"
* Food leaflet: "Ingredients," "Nutritional value," "Recipe," "Serving size," "Allergy information"
* Political leaflet: "Policies," "Platform," "Candidate," "Election," "Vote"
It's important to remember that the specific vocabulary used will vary greatly depending on the context of the leaflet.