Here's a breakdown of the meaning:
* Atarimae (当たり前) means "natural," "obvious," or "taken for granted."
* Hinshitsu (品質) means "quality."
Therefore, "Atarimae Hinshitsu" emphasizes a quality that is expected and considered to be the minimum standard. It's not necessarily the highest or most exceptional quality, but rather the baseline quality that is deemed acceptable.
In a business context, it can also be understood as "Standard Operating Procedure (SOP)" or "Good Manufacturing Practices (GMP)", as it represents the consistent and expected level of quality that a company strives to maintain in its products or services.